Shiseido+ Digital Academy

Building a powerful group-wide digital training program

   This company-wide training program will help all Shiseido Group employees accelerate innovation from product design to customer service to create the most outstanding and seamless experiences in the Beauty industry.  

  Shiseido Group Press Release , 09.08.16

Challenge

SHISEIDO+ Digital Academy is a strategic, group-wide transformation program that aims at installing a digital and customer-centric culture throughout the entire Group.

SHISEIDO + DIGITAL ACADEMY’s first season was targeted towards 750 participants, high potential managers from different Regions (EMEA, Americas, SAPAC, ASIA)

Achieve digital proficiency across the entire organization
Build a thriving community of digitally skilled professionals

Solution

A CUSTOM-BUILT CURRICULUM

Fabernovel designed a program based on specific organizational needs: Content, topics, level and formats were customized to fit participants’ operational needs and digital proficiency.

1 CURRICULUM, SEVERAL FORMATS

Fabernovel designed SHISEIDO+ DIGITAL ACADEMY as an engaging learning program for participants, mixing formats and experiences: Inspiration, Discovery, Collaboration, Action.

4 ONE-DAY LIVE SESSIONS

In NYC, Tokyo, Singapore, Paris

A full day of inspiring learning to build a common digital language

2 TWO-DAY LEARNING EXPEDITIONS

In Silicon Valley and San Francisco

A custom program to meet with established disruptors and startups who are shaping the future of the Beauty Industry

1 REVERSE MENTORING PROGRAM

Location

A ready to use toolkit to engage young talents & top execs. A dedicated format and curriculum for Digital mentors & Top management

1 ONLINE PLATFORM

In NYC, Tokyo, Singapore, Paris

Fabernovel launched an online hub dedicated to SHISEIDO+ Digital Academy. Participants can access e-learning modules and curated resources, request specific content, and share, discuss, and contribute to the digital community.

Result

1. Design Phase & Content production

• Assessment of competencies
• Mapping of competencies and gap analysis
• Curriculum Design
• Content production (Live sessions Modules, Online Crash courses, Learning Expeditions)
• Online Platform Set-up and Launch

2. Roll Out Phase & Project management

• Global Project Management
• Live Session Facilitation
• Learning Expeditions
• Online Community Management
• Logistics
• KPIs tracking and analysis

3. Marketing & Communications

• Program Branding and Visual Identity
• Landing Page
• Marketing material for Internal communications