LinkedIn has experienced significant growth and now has over 300 million users globally. However, growth in the executive presence on the platform has been limited. Only 10% of C-Suite executives are estimated to have LinkedIn profiles (compared to 35% of broader workforce in the U.S.)

LinkedIn Executive Playbook

FABERNOVEL helped LinkedIn develop the value proposition, key messaging, and marketing materials to target these executives both online and offline, potentially helping LinkedIn realize $20MM in added revenue and $260MM in market value.

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Dominique Piotet


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